Sans Normal Omkov 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hurme Geometric Sans 1 & 2' by Hurme, 'Orqquidea' by PeGGO Fonts, and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, display strength, clarity, modern neutrality, approachability, geometric, round, compact, solid, high-impact.
A heavy, geometric sans with round bowls, smooth curves, and clean, unbracketed terminals. Proportions feel compact with generous interior counters that keep forms open despite the dense weight. Round letters like O/C/G/Q read as near-circular, while diagonals (A, V, W, Y, X) are crisp and evenly stressed, giving a steady rhythm. Numerals are similarly rounded and sturdy, with a notably circular 0 and a simple, straight 1.
This style performs best in headlines and short blocks of copy where a strong, consistent presence is desired. It suits branding systems, packaging, posters, and signage where clean geometry and high impact need to remain readable from a distance.
The overall tone is modern and friendly, projecting confidence without feeling aggressive. Its rounded construction and even color lend it an approachable, contemporary voice suited to upbeat or straightforward messaging.
The design appears aimed at delivering a contemporary, geometric sans voice with maximum clarity and visual solidity. Its rounded forms and compact proportions suggest an intention to balance friendliness with strong display performance.
In text, the font builds a strong, uniform typographic color with minimal sparkle, emphasizing clarity and presence over delicacy. The lowercase has a simple, workmanlike construction with rounded shoulders and broad joins that maintain legibility at display sizes.