Slab Square Hifu 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Orgon Slab' by Hoftype, 'Eksja' by Protimient, 'Ratatam' by alphabeet.at, and 'Nora Slab' by vve.type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, confident, retro, editorial, impact, stability, legibility, ruggedness, tradition, slab serif, blocky, high contrast, bracketless, compact.
A heavy slab-serif design with square, unbracketed serifs and assertive vertical stress. Strokes are thick and generally even, with crisp joints and largely flat terminals that give the letters a block-built feel. Counters are relatively tight and apertures are somewhat closed, producing dense, high-impact word shapes; round letters (O, C, G) stay broad and sturdy rather than delicate. The lowercase maintains a straightforward, workmanlike construction with short extenders and chunky details, while figures are bold and simple with clear silhouettes at display sizes.
Best suited to headlines, subheads, and short blocks of copy where weight and presence are desired. It works well for logos, packaging, labels, and signage that benefit from a sturdy slab-serif voice, and can support editorial display typography where a bold, traditional-meets-industrial character is appropriate.
The overall tone is strong and utilitarian, suggesting durability and authority. Its slab structure and compact rhythm also bring a vintage, print-era flavor reminiscent of posters, headlines, and robust branding.
The font appears designed to deliver maximum impact with a stable, rectangular serif structure and compact internal space, prioritizing punch and solidity over delicacy. Its forms aim for familiar readability while projecting a strong, industrial-leaning personality for display applications.
At larger sizes the sharp slabs and compact counters read as punchy and graphic; in longer text the dense color and closed shapes can feel heavy, especially in tighter spacing. The design’s consistency across caps, lowercase, and numerals emphasizes a uniform, no-nonsense texture.