Sans Normal Pukiw 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Lusio Soft' by Larin Type Co, 'Mazzard Soft' by Pepper Type, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, friendly, retro, bold, impact, approachability, motion, display emphasis, retro warmth, rounded, soft terminals, bouncy, chunky, slanted.
A heavy, rounded sans with a consistent forward slant and generously softened corners. Strokes are thick and uniform, with smooth curves and blunt, rounded terminals that keep counters open even at large weight. Proportions feel broad and slightly expanded, with a lively, uneven rhythm across letters and figures that emphasizes a hand-drawn, dynamic silhouette. Numerals and lowercase forms share the same chunky, compact construction, with single-storey shapes and simplified joins that prioritize impact over finesse.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and attention-grabbing UI banners. It works well for youth-oriented branding, casual food and beverage labels, event promotions, and sporty or recreational themes where a friendly, energetic voice is desired.
The overall tone is upbeat and energetic, with a casual, approachable personality. Its slanted, swollen forms read as sporty and fun, suggesting motion and informality rather than precision or restraint. The look also nods to retro display lettering, making it feel warm and familiar.
The design appears intended to deliver maximum presence with a soft, approachable edge—combining a bold, rounded construction with an italicized forward momentum. It aims for instant readability and character at display sizes, favoring simplified forms and broad proportions to create a confident, playful mark on the page.
The face is optimized for strong silhouettes: rounded corners, thick joins, and simplified interior shapes help maintain clarity at headline sizes. The slant is prominent enough to signal emphasis on its own, and the letterforms have a slightly irregular, bouncy feel that adds character to repeated text.