Slab Normal Vidi 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype (names referenced only for comparison).
Keywords: body text, editorial, book typography, packaging, signage, steady, practical, traditional, approachable, workhorse, readability, print utility, classic tone, durability, slab serifs, bracketed, sturdy, ink-trap feel, open apertures.
A sturdy slab-serif with bracketed, squared terminals and a largely even stroke weight. The letterforms are upright and calmly proportioned, with moderate curves and a consistent, workmanlike rhythm. Serifs read as bold and supportive rather than decorative, and joins show small triangular notches that give an ink-trap-like texture. Counters are generally open and the curves (notably in C, G, O, S) feel smooth and controlled, keeping the overall color even across text.
Well-suited to long-form reading in books, magazines, and other editorial layouts where a stable serif texture is helpful. The bold slab terminals also make it effective for packaging, labels, and straightforward signage, and it can support headlines when a grounded, no-nonsense voice is desired.
The font projects a dependable, traditional tone with a friendly, readable presence. Its robust slabs and restrained detailing evoke practical printing and classic editorial typography rather than fashion-led elegance. The subtle notches add a faint vintage/inked character without tipping into novelty.
Designed to be a dependable slab-serif for everyday typography, balancing strong serifs with restrained, familiar letterforms. The small notches at joins suggest an intention to preserve clarity and character in heavier printing conditions while keeping the overall impression neutral and versatile.
Lowercase forms are straightforward and legible, with a single-storey g and a simple, readable a; the dots on i/j are compact and round. Numerals are clear and sturdy, and the overall design maintains a consistent texture from display sizes down into paragraph settings, where the slabs help anchor lines and maintain clarity.