Sans Normal Abgim 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aalto Sans' by Los Andes, 'Binate' by Monotype, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: ui labels, brand systems, headlines, posters, signage, modern, clean, friendly, dynamic, approachable, clarity, modernity, approachability, motion, oblique, rounded, humanist, open counters, neutral.
This typeface is an oblique sans with smooth, low-contrast strokes and softly rounded joins. Letterforms rely on simple geometric curves with open apertures and generous counters, producing a clear, even rhythm. Terminals are mostly clean and unadorned, and the overall proportions feel balanced, with straightforward capitals and a readable, compact lowercase. Figures are simple and consistent with the letterforms, maintaining the same slanted stance and restrained, contemporary detailing.
It suits interface and product typography where a clean sans is needed but with added motion from the oblique stance. It also works well for branding, headlines, and promotional graphics that benefit from a modern, approachable voice, and for short-to-medium text in applications like signage or editorial callouts.
The overall tone is modern and easygoing, with a gentle forward motion from the slant. Its rounded construction and open shapes keep it friendly and accessible rather than technical or severe, making it feel contemporary and conversational.
The design appears intended as a contemporary, versatile oblique sans that reads clearly while adding energy through a consistent slant. Its rounded geometry and open counters suggest an emphasis on friendliness and legibility in both display and general-purpose settings.
The oblique angle is consistent across uppercase, lowercase, and numerals, helping text maintain a cohesive flow. Curves (notably in C/G/O/Q and the bowls of a/b/d/p) are smooth and stable, while diagonals (V/W/X/Y) stay crisp without introducing sharp contrast.