Sans Normal Jurah 2 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, assertive, modern, sporty, editorial, impact, momentum, space-saving, modernity, clarity, slanted, oblique, compact, clean, crisp.
This typeface is a slanted, compact sans with sturdy strokes and gently rounded curves. Letterforms show a consistent forward lean, with tight overall proportions and relatively closed counters that keep the texture dense and efficient. Terminals are mostly clean and blunt, with smooth joins and a restrained, even rhythm across uppercase, lowercase, and figures. The numerals follow the same condensed, energetic construction, reading clearly while maintaining the set’s unified italic posture.
It performs best in short to medium-length settings where impact and pace matter, such as headlines, campaign graphics, sports or fitness branding, packaging callouts, and promotional signage. The compact build supports space-efficient layouts while keeping a strong, cohesive typographic color.
The overall tone feels energetic and purposeful, with a brisk, sporty cadence created by the forward slant and compact widths. Its solid weight and clean construction convey confidence and immediacy, leaning more toward contemporary utility than softness or ornament.
The design appears intended to provide a forceful, contemporary italic sans for display-forward communication, balancing compact proportions with smooth curves for clarity and speed. It aims for a straightforward, modern voice that stands out quickly and carries motion across a page.
In running text, the dense spacing and angled forms produce a strong diagonal flow, emphasizing momentum. Rounded characters like C, G, and O retain a smooth, modern ovality, while diagonals in letters such as K, V, W, X, and Y sharpen the voice and add snap to headlines.