Sans Superellipse Ubgol 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Double Porter' and 'Motel Xenia' by Fenotype, 'Miguel De Northern' by Graphicxell, 'Conthey' by ROHH, and 'Ggx89' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, bold, approachable, impact, approachability, retro flavor, display clarity, rounded, soft corners, compact, stout, cartoonish.
A heavy, compact sans with rounded-rectangle construction and soft, radiused terminals throughout. Curves and counters feel squarish and superelliptical rather than purely circular, producing a blocky rhythm with gentle corners. Strokes are consistently thick with minimal modulation, and many joins are simplified into smooth bends, giving the alphabet a sturdy, slightly condensed silhouette. The lowercase is straightforward and single-storey where applicable, with tight apertures and dense interior spaces that emphasize the font’s chunky texture.
Best suited to headlines, short slogans, packaging, and brand marks where a bold, friendly voice is needed. It also works well for signage and thumbnails where a compact, high-impact silhouette helps maintain legibility at a distance.
The overall tone is upbeat and approachable, balancing bold presence with soft, friendly corners. Its slightly quirky, rounded geometry evokes a mid-century/retro display sensibility without feeling ornate, making it read as confident, informal, and inviting.
The design appears intended to deliver maximum visual impact in a soft-edged, approachable way, using superelliptical forms to create a distinctive, cohesive texture. It prioritizes strong presence and character over delicate detail, aiming for dependable readability in display contexts.
The figures and capitals carry a uniform, poster-like weight that holds together as a solid dark mass, especially in longer lines. The rounded shaping helps mitigate the density, but the tight counters suggest it will look best with generous tracking or at display sizes where interior shapes remain clear.