Serif Normal Ifmoj 9 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, longform, magazines, print, classic, literary, refined, formal, academic, text readability, editorial tone, traditional polish, printing stability, typographic neutrality, bracketed, calligraphic, bookish, smooth, open.
This typeface is a conventional serif with bracketed serifs, tapered terminals, and a clear calligraphic influence in its stroke shaping. Curves are smooth and controlled, with moderate modulation that stays even across the alphabet, giving the text a steady, composed rhythm. Capitals are proportionally balanced with crisp joins and gently flared details, while lowercase forms keep counters open and spacing comfortable for continuous reading. Numerals follow the same restrained, traditional construction, matching the text tone rather than calling attention to themselves.
Well suited to book interiors, essays, reports, and other long-form editorial work where a traditional serif texture supports comfortable reading. It also works for magazine typography and formal communications that benefit from a familiar, established voice, and can scale up for restrained headlines or pull quotes when a classic tone is desired.
The overall tone is classic and bookish, evoking traditional publishing and editorial typography. It reads as refined and dependable rather than expressive or quirky, with a quiet elegance that suits serious, information-focused settings. The design feels familiar in a good way, emphasizing clarity and cultural neutrality.
The design appears intended as a general-purpose, traditional text serif: readable, stylistically conservative, and versatile for extended composition. Its moderate modulation and bracketed serifs aim to provide a smooth reading rhythm while maintaining a polished, professional appearance.
The shapes show consistent serif treatment and careful curve-to-stem transitions, producing a clean texture in paragraph settings. Round letters maintain stable proportions, and the type retains a composed presence at larger sizes without becoming overly decorative.