Sans Normal Utdoj 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, dynamic, condensed, modern, assertive, impact, compactness, speed, display, slanted, compact, tight, punchy, angular.
A compact, right-slanted sans with heavy, uniform strokes and tightly drawn proportions. Counters are relatively small and apertures tend to be fairly closed, creating a dense color and strong word-shape. Curves are smooth but slightly compressed, while joins and terminals read clean and crisp, giving the design a disciplined, engineered feel. Spacing appears economical, reinforcing a condensed rhythm that holds together well in all-caps and mixed-case settings.
Best suited to headlines, short statements, and branding where a condensed, high-impact voice is needed. It works well for sports and fitness themes, promotional graphics, packaging callouts, and editorial display typography where space is limited but presence is required.
The overall tone is energetic and forward-leaning, with a purposeful, athletic presence. Its compact build and strong emphasis convey urgency and impact, suited to designs that want motion and immediacy rather than softness or formality.
The design appears intended to deliver maximum impact in a compact footprint, using a consistent slant and dense proportions to create momentum and strong contrast against white space. It prioritizes a unified, attention-grabbing texture that stays controlled and legible in display use.
Figures and capitals present a cohesive, streamlined silhouette, and the slant is consistent across cases. The typeface maintains an even texture at larger sizes, where its compressed shapes and tight counters become a defining stylistic feature.