Sans Normal Morom 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Gotham' by Hoefler & Co., and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, punchy, playful, retro, confident, impact, approachability, display clarity, retro flavor, rounded, compact, soft corners, sturdy, cartoonish.
A heavy, rounded sans with compact interior counters and a strongly unified, monoline build. Curves are full and circular while terminals are generally blunt, giving letters a dense, blocky silhouette. The lowercase features a single-storey “a” and “g,” simple bowls, and an “e” with a small aperture, reinforcing a closed, weighty texture. Numerals are similarly bold and geometric, with simplified shapes and tight counters that keep the overall rhythm chunky and consistent.
Best suited to headlines, logos, packaging, posters, and short promotional lines where bold shapes and rounded forms can carry the message. It works well for playful branding and attention-grabbing graphics, especially at larger sizes where counters and apertures remain clear.
The overall tone is upbeat and approachable, with a billboard-like loudness that reads as fun rather than formal. Its rounded geometry and thick presence suggest a retro-pop sensibility suited to energetic, casual messaging.
This font appears designed to deliver maximum visual impact with a friendly, rounded voice. The simplified, compact forms and consistent stroke treatment aim for immediate readability in display contexts while maintaining a cheerful, approachable character.
At display sizes the heavy strokes and tight apertures create strong impact, while in longer setting the dense counters and compact openings can make text feel dark and tightly packed. The shapes prioritize solidity and visual punch over delicate differentiation.