Sans Contrasted Damu 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, refined, dramatic, modern, luxury appeal, display impact, editorial tone, modern elegance, high contrast, hairline, crisp, elegant, tall, calligraphic.
A sharply contrasted, upright design with crisp hairline connections and dominant vertical stems. Curves are smooth and tightly controlled, with pointed joins and tapered terminals that give many letters a chiseled, high-finish look. Proportions feel slightly tall with a clear, moderate x-height, and the rhythm alternates between broad rounded forms and narrow, blade-like diagonals. Numerals and capitals show pronounced thick–thin modulation and clean, uncluttered counters that stay open even in the heavier strokes.
Best suited to display typography where its hairlines and high contrast can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, event titles, and poster work. It can also work for short editorial subheads or pull quotes when set large with comfortable tracking and line spacing, allowing the thin strokes to remain clear.
The overall tone is polished and dramatic, projecting a luxury-editorial sensibility. The extreme thin strokes add a sense of delicacy, while the strong verticals keep the voice confident and formal. It reads as contemporary with a nod to classical calligraphic contrast, suitable for sophisticated, high-impact typography.
The design appears intended to deliver a high-end, editorial look through extreme stroke modulation and clean, contemporary construction. It aims to balance elegance and authority: delicate hairlines for refinement, paired with sturdy verticals for legibility and impact in large-format settings.
Diagonal characters (such as K, V, W, X, and Y) emphasize razor-thin hairlines against heavier uprights, increasing sparkle at display sizes. Several glyphs show subtly tapered, wedge-like terminals and occasional sharp interior points that heighten the sculpted, premium feel. In text settings the contrast creates a lively texture, with thin strokes becoming the primary determinant of perceived lightness.