Sans Normal Adbev 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'PG Gothique' and 'PG Grotesque' by Paulo Goode and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: ui text, headlines, branding, signage, data display, modern, clean, technical, calm, efficient, modernize, add emphasis, improve clarity, streamline tone, rounded, oblique, open, smooth, geometric.
A slanted sans with a predominantly geometric construction and smooth, low-contrast strokes. Curves are broad and even, with open apertures and generous interior counters that keep forms clear at larger text sizes. Terminals are clean and mostly straight-cut, and the overall rhythm feels steady and spacious due to the relatively wide letterforms and modest stroke modulation. Numerals follow the same rounded, uniform logic, with simple silhouettes and consistent weight.
This style works well for UI labels, product pages, and dashboards where a clean sans with a forward-leaning emphasis is helpful. It also suits headlines and brand systems that want a modern, streamlined tone, and can perform in short signage or wayfinding text where open shapes aid quick recognition.
The tone is contemporary and straightforward, projecting a crisp, engineered feel without becoming harsh. Its oblique posture adds motion and emphasis while remaining controlled, giving a quietly dynamic, professional voice suitable for modern interface and brand contexts.
The design appears intended as a modern, geometric-leaning oblique for general-purpose communication—balancing clarity and neutrality with a subtle sense of speed. Its wide, open forms and restrained detailing suggest an emphasis on legibility and a contemporary visual system.
The slant is consistent across capitals, lowercase, and figures, and round letters (like O/C/G and 0/8/9) show smooth, near-elliptical bowls. Diagonals and joins in letters such as K, V, W, and X read sharp and tidy, reinforcing a precise, utilitarian character.