Serif Normal Luril 1 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'ASV Codar', 'Nazanin', 'Palatino', and 'Palatino Linotype' by Linotype and 'Palladio' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, book text, magazines, headlines, branding, classic, formal, bookish, authoritative, classic text, editorial clarity, formal tone, print tradition, bracketed, crisp, dignified, transitional, polished.
This serif typeface shows pronounced thick–thin contrast with crisp, bracketed serifs and a steady, upright stance. Capitals are relatively broad with generous internal counters, while lowercase forms keep a familiar text rhythm with clear, slightly tapered joins and a firm baseline. Curves are smooth and controlled (notably in C, G, O, and Q), and terminals tend toward sharp, clean finishes rather than soft ball forms. Figures follow the same contrasty logic, with open shapes and strong vertical stress that reads confidently at display sizes.
It works well for editorial typography—magazines, books, and long-form layouts—especially where a classic serif voice is desired. The strong contrast and broad capitals also make it effective for headlines, pull quotes, and refined branding where a traditional tone is appropriate.
The overall tone is traditional and editorial, suggesting established print typography rather than novelty styling. Its high-contrast strokes and refined serif detailing lend a formal, authoritative voice suited to serious or classic subject matter.
The design appears intended as a conventional, print-oriented serif with a polished, high-contrast build and familiar proportions. Its aim is readability with a distinctly classic presence, balancing crisp detailing with controlled curves for reliable editorial performance.
In the sample text, the face maintains a consistent color and sturdy word shape, with punctuation and capitals contributing to a strong typographic presence. The ampersand and numerals align stylistically with the letterforms, reinforcing a cohesive, conventional text-serif character.