Sans Normal Doguv 9 is a very light, very wide, low contrast, upright, tall x-height font visually similar to 'Phonk Sans' by Slava Antipov (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, signage, modern, clean, airy, technical, minimal, clarity, modernity, approachability, neutrality, precision, rounded, monoline, geometric, open apertures, long ascenders.
This typeface is a monoline sans with a distinctly rounded, geometric construction. Strokes stay even throughout, with soft corners and oval counters that read as drawn from circles and ellipses rather than humanist modulation. Proportions feel expanded and generously spaced, while the lowercase shows a tall x-height paired with long, slender ascenders and descenders. Bowls and rounds (o, e, c, p, b) are smooth and consistent, and terminals are cleanly finished without flaring; the overall rhythm is calm and highly regular across letters and numerals.
It suits interface typography and product branding where a light, modern presence is desired, and it scales well into headlines thanks to its broad proportions and smooth curves. In editorial or signage contexts, its open forms and consistent stroke behavior help maintain clarity, especially in short-to-medium blocks of text.
The overall tone is contemporary and understated, with an airy, precise feel. Its rounded geometry adds a friendly softness, while the restrained detailing keeps it leaning toward modern, tech-adjacent clarity rather than expressive warmth.
The design appears intended to deliver a streamlined geometric sans with a soft, rounded voice—prioritizing consistency, openness, and a contemporary silhouette that feels both minimal and approachable.
The sample text shows stable color in paragraphs, helped by open counters and simple joins. Distinctive cues include the single-storey a and g, a straightforward, utilitarian ampersand, and round numerals that match the letterforms’ oval logic.