Sans Normal Nimov 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Nure' by FSD, 'Maison Neue' by Milieu Grotesque, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, loud, friendly, punchy, impact, visibility, modernity, approachability, simplicity, blocky, rounded, geometric, dense, sturdy.
A heavy, geometric sans with broad proportions and compact inner counters. Curves are smooth and circular, while joins and terminals feel squared-off and decisive, creating a sturdy, blocky silhouette. The lowercase shows a single-storey a and g, with a short-shouldered r and a compact, practical s; capitals are wide and stable with a generously sized O and rounded bowls in B and P. Numerals are similarly weighty and open, with simple, contemporary forms and strong horizontal emphasis in shapes like 2, 5, and 7.
Best suited to display settings where maximum impact is needed—headlines, posters, brand marks, packaging, and bold signage. It can also work for short UI labels or section headers where a strong typographic anchor is desirable, but extended small-size text may feel dense due to the compact counters and heavy color.
The overall tone is assertive and high-impact, with a friendly, contemporary warmth coming from the rounded geometry. It reads as bold and straightforward rather than delicate or formal, leaning toward energetic, attention-grabbing messaging.
The design appears intended to deliver a strong, modern display voice: wide, geometric forms for instant presence, rounded construction for approachability, and simplified details for clean reproduction across print and digital contexts.
Spacing and letterfit appear built for big sizes: the thick strokes and tight counters create a dense texture that stays cohesive in headlines. The wide proportions help maintain clarity in rounded letters (O, Q, 0) while keeping the texture strong and uniform across lines.