Slab Contrasted Wija 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, sports titles, retro, assertive, playful, sporty, bold, attention, nostalgia, warmth, impact, display character, bracketed, rounded, soft corners, swashy, bouncy.
A very heavy, right-leaning slab serif with broad proportions and a distinctly softened, rounded geometry. Strokes show noticeable contrast, with thick main stems and comparatively lighter joins, while the slab serifs are blocky yet often gently bracketed into the stems. Counters are compact and the overall rhythm is punchy, with many curves swelling into teardrop-like terminals and subtly irregular widths that create a lively, rolling texture in words. Numerals are sturdy and prominent, matching the heavy color and italic momentum of the letters.
Best suited for display work such as headlines, posters, storefront or event graphics, and bold packaging/label copy where impact matters more than delicate detail. It can also work for short brand statements, badges, and sports- or entertainment-leaning title treatments, especially at medium-to-large sizes where the counters stay open enough.
The font projects a confident, nostalgic energy—loud, friendly, and slightly cheeky. Its forward slant and chunky slabs feel like classic display typography with a showy, attention-grabbing cadence, suited to messaging that wants to sound upbeat and emphatic.
The design appears intended to deliver maximum presence with a retro-leaning slab serif voice, combining heavy color and italic drive with softened, rounded details to keep the tone approachable. The slightly varied widths and swelling terminals suggest a goal of creating a lively, characterful texture that remains cohesive across caps, lowercase, and figures.
The italic construction reads as a true drawn italic rather than a simple slant, with curved forms and terminals that feel intentionally sculpted. In text settings the dense weight creates strong black-and-white patterning, with tighter internal spaces that favor larger sizes for clarity.