Print Ruki 10 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, headlines, social graphics, children's media, playful, casual, friendly, crafty, retro, hand-lettered feel, approachability, energy, informality, brushy, rounded, bouncy, slanted, chunky.
A lively, brush-pen style print face with a consistent rightward slant and broad, rounded strokes. Letterforms have soft terminals, slightly irregular contours, and a buoyant baseline that creates an energetic rhythm. Counters are generally open and simplified, with compact lowercase proportions and a noticeably short x-height compared to the capitals. Numerals and capitals maintain the same hand-drawn feel, with occasional ink-like bulges and tapered joins that reinforce the marker/brush construction.
Well suited for short, expressive text such as posters, packaging callouts, café or shop signage, social media graphics, and cheerful branding accents. It performs best at display and subhead sizes where the brushy texture and energetic rhythm can be appreciated without sacrificing readability.
The overall tone is warm, informal, and upbeat—more like quick hand lettering than formal typography. Its bouncy movement and rounded forms give it a personable, approachable voice that reads as playful and crafty rather than precise or corporate.
The design appears intended to mimic quick, confident hand lettering with a brush or marker—prioritizing personality, motion, and friendliness over strict geometric regularity. It aims to deliver an informal, human touch for attention-grabbing display typography.
The slant and stroke texture are consistent across the set, but the shapes keep enough natural variation to avoid looking mechanical. Uppercase letters are broad and highly legible at display sizes, while the compact lowercase and lively forms can feel busy in long passages.