Sans Normal Hirey 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, signage, friendly, clean, modern, approachable, casual, approachability, clarity, modern utility, soft geometry, rounded, monoline, open apertures, soft terminals, airy.
A rounded, monoline sans with soft, fully curved terminals and smooth joins. The proportions are generous and open, with wide bowls and broad counters that keep letters airy and easy to parse. Curves dominate the construction (notably in C, G, S, and the lowercase), while straight strokes stay simple and unembellished, producing an even, contemporary rhythm. Numerals follow the same rounded logic, with clear, open shapes and consistent stroke weight.
Well-suited to interface copy, product branding, and packaging where a modern but friendly impression is needed. The open counters and rounded shapes also work well for short headlines and signage, especially at small-to-medium sizes where clarity and warmth matter.
The overall tone is friendly and approachable, with a relaxed, contemporary feel. Rounded endings and open forms soften the texture on the line, giving the font a welcoming, non-technical voice that still reads cleanly and confidently.
Likely designed to deliver a clean, contemporary sans voice with softened geometry for approachability. The emphasis on rounded terminals and open forms suggests an intent to balance modern neutrality with an inviting, everyday readability.
Uppercase forms lean toward geometric simplicity, while lowercase shapes introduce a slightly more human, conversational character. The lowercase a is single-storey and the g is single-storey, reinforcing an informal, readable texture. Spacing appears comfortable in running text, supporting a smooth, even typographic color.