Slab Normal Kumoy 7 is a very light, normal width, low contrast, upright, short x-height font.
Keywords: editorial, book text, magazines, branding, invitations, refined, bookish, classic, calm, precise, clarity, refinement, editorial tone, classic voice, lightweight slab, slab serif, bracketed serifs, hairline, airy, delicate.
A very light slab serif with crisp, hairline-like strokes and small, squared serifs that read as subtly bracketed rather than sharp-cut. The design balances open, rounded bowls (notably in C, G, O, Q) with straight, vertical stems and restrained terminals, producing an even, orderly rhythm. Proportions feel traditional with relatively tall capitals and a compact lowercase, and the overall texture remains clean and unembellished with minimal contrast and careful spacing.
Well suited to editorial typography—magazine features, book typography, and refined long-form settings where a light slab serif can add structure without darkening the page. It can also serve in brand identities and formal collateral when a classic, understated serif voice is desired, particularly at comfortable reading sizes.
The tone is quiet and literate—more understated elegance than display drama. Its thin construction and classic serif cues give it a cultured, editorial feel that suggests seriousness and clarity without heaviness.
The design appears intended as a plainspoken, classic slab serif rendered in an unusually light weight, aiming for a crisp, modern cleanliness while keeping traditional letterform proportions. It prioritizes legibility and consistent rhythm over decorative quirks, offering a refined alternative to heavier, more industrial slab styles.
Round letters appear generously circular, while the slab serifs stay modest in size, helping the face avoid a blocky feel despite the serif structure. Numerals match the lightness and keep a simple, legible, old-school print sensibility. In text, the thin strokes create a bright page color and a gentle, measured cadence.