Sans Normal Woraj 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Arabic', 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', 'Avenir Next World', and 'Janna' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, friendly, playful, handmade, approachable, casual, approachability, playfulness, handmade texture, display impact, brand personality, rounded, soft, chunky, bouncy, uneven.
A heavy, rounded sans with soft corners and a slightly irregular, hand-cut feel. Strokes are consistently thick with minimal contrast, and curves are full and bulbous, giving counters a compact, cozy look. Letterforms show gentle wobble and small asymmetries in joins and terminals, which creates an organic rhythm rather than rigid geometry. Proportions lean wide and roomy in many capitals, while lowercase forms stay simple and sturdy with clear, open shapes that hold up well at display sizes.
This font works best for headlines, short statements, and branding where personality matters more than strict neutrality. It suits packaging, posters, social graphics, and kid-friendly or lifestyle-oriented projects that benefit from a bold, approachable voice. For longer reading, it will be most effective when used sparingly as a display accent paired with a more neutral text face.
The overall tone is warm and informal, with a cheerful, human touch that reads as handmade rather than strictly industrial. Its chunky shapes and subtle unevenness make it feel inviting and a bit quirky, suited to messaging that wants to sound friendly and unpretentious.
The design appears intended to deliver a bold, friendly sans with handcrafted character—keeping familiar sans proportions while adding organic irregularities for charm and memorability. It prioritizes warmth and impact, aiming to feel approachable and contemporary without looking overly polished.
Distinctive, slightly irregular terminals and joins give the font a lively texture in lines of text, especially noticeable in repeated verticals and rounded bowls. The figures are stout and emphatic, matching the weight and softness of the letters for cohesive, attention-grabbing numerals.