Script Gute 7 is a bold, very narrow, monoline, italic, short x-height font.
Keywords: headlines, logo, packaging, posters, branding, retro, playful, friendly, energetic, crafty, signage feel, brand warmth, retro flavor, display impact, hand-lettered look, rounded, brushed, bouncy, looped, swashy.
A compact, right-leaning connected script with thick, rounded strokes and a smooth, brush-like rhythm. Letterforms are narrow with tight spacing and continuous joins, featuring generous entry/exit strokes and occasional looped terminals. Counters are small and softly shaped, while ascenders and descenders are tall and slightly exaggerated, giving the design a lively vertical cadence. Capitals are more decorative, with curled forms and prominent lead-in strokes that read well as initials.
Best suited to short display settings where its flowing connections and decorative capitals can shine—such as wordmarks, product names, packaging callouts, and poster headlines. It can also work for badges, labels, and social graphics where a retro, hand-lettered look is desired, but is less ideal for long passages due to its dense, tightly connected texture.
The overall tone feels upbeat and nostalgic, evoking mid-century sign painting and casual storefront lettering. Its bouncy joins and rounded ends create a warm, approachable voice that leans more fun than formal, while still maintaining a polished, scripted flow.
The design appears intended to deliver a confident hand-lettered script that feels like brush signage: compact, rhythmic, and energetic, with enough flourish in the capitals to create a strong first impression while keeping lowercase forms consistent for smooth word shapes.
At text sizes the tight joins and narrow proportions create a dense texture, especially in runs of lowercase where loops and terminals cluster together. The numerals are similarly slanted and rounded, matching the script’s continuous stroke logic and maintaining consistent personality alongside letters.