Sans Contrasted Iddi 3 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, retro, sporty, playful, editorial, impact, distinctiveness, display voice, brand recognition, vintage nod, rounded, incised, sheared terminals, soft corners, compact bowls.
A very heavy, contrasted sans with softened geometry and subtly sculpted terminals. Many strokes end with angled, wedge-like cuts that create an incised, carved feeling rather than blunt slab endings. Curves are broad and smooth, while internal counters run relatively tight, producing dense, high-impact silhouettes. Proportions lean tall in the lowercase, with a lively mix of straight stems and rounded bowls that keeps the texture varied but consistent at text sizes.
Best used in headlines, subheads, posters, and brand marks where bold contrast and distinctive terminals can carry the layout. It can also work for short blocks of copy in editorial settings when set with generous spacing, but its dense color and sculpted details are most effective at larger sizes.
The overall tone is bold and punchy with a vintage display flavor. The angled terminals add a crafted, slightly theatrical character, while the rounded forms keep it friendly rather than severe. It reads energetic and attention-grabbing, suited to headlines that need personality without becoming ornamental.
The design appears intended to deliver maximum impact with a recognizable, crafted silhouette—combining a clean sans foundation with cut-in, angled terminals to create a signature display voice. It balances legibility with personality, aiming for strong presence in branding and headline typography.
The uppercase appears particularly strong and compact, with wide verticals and confident curves in letters like O, G, and Q. Lowercase forms maintain a clear, readable skeleton but emphasize weight and contrast, giving words a rhythmic, poster-like texture. Numerals match the heavy presence and show the same angled finishing details, helping set tight, impactful figures in titles or labels.