Sans Superellipse Jirus 7 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, assertive, mechanical, utilitarian, space saving, impact, branding, solidity, condensed, rounded corners, squared bowls, blocky, stencil-like.
A heavy, condensed sans with rounded-rectangle construction and squared bowls. Strokes are uniform and strongly vertical, with tight apertures and minimal interior whitespace, creating a compact, pressurized rhythm. Curves resolve into softened corners rather than true circles, and counters often appear as small, squared cutouts. Terminals are blunt and flat, with a slightly modular feel that keeps letterforms rigid and consistent at display sizes.
Best suited for short, high-impact text such as headlines, posters, wordmarks, packaging titles, and bold signage. It can also work for sports or industrial-themed branding where a compact, sturdy voice is desirable, while longer passages may feel dense due to the tight apertures and small counters.
The tone is bold and workmanlike, with an industrial, signage-forward character. Its squared geometry and tight openings convey a mechanical, no-nonsense presence, while the rounded corners soften the impact just enough to feel retro and approachable rather than harsh.
The design appears intended to deliver maximum visual weight in limited horizontal space using rounded-rectilinear geometry. It prioritizes strong silhouettes and consistent, modular forms for bold display communication with an industrial-leaning, retro edge.
The font’s legibility relies on silhouette more than open counters; letters like C, G, S, and e stay compact, emphasizing mass over air. Numerals follow the same blocky logic, reading like stamped or molded forms, which reinforces the utilitarian flavor.