Sans Normal Vedis 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, informal, breezy, approachable, lively, approachability, warmth, motion, casual clarity, modern friendliness, rounded, soft terminals, humanist, slanted, open counters.
A slanted, rounded sans with soft, blunted terminals and smooth, continuous curves. Strokes stay largely even, with subtle swelling where curves meet straights, giving a gently calligraphic rhythm without sharp contrast. Capitals are slightly compact and streamlined, while the lowercase maintains clear, open counters and a steady baseline feel. The numerals follow the same softened geometry, with simple, readable forms and rounded joins that keep the overall texture consistent.
Well suited to branding and packaging that need a warm, modern voice, as well as posters, headlines, and social media graphics where an informal slant adds energy. It can also work for short to medium passages when a relaxed, personable tone is desired.
The tone is casual and welcoming, with an easygoing forward lean that suggests motion and friendliness. Its softened corners and open shapes keep it non-authoritarian and conversational, leaning toward playful rather than formal.
The design appears intended to combine sans-serif simplicity with a soft, human touch, using rounded construction and an italic stance to create an energetic but approachable reading texture.
Spacing reads moderately generous, helping the italic angle remain legible in words and paragraphs. Several forms emphasize smooth, continuous strokes over rigid construction, which produces a cohesive handwritten-adjacent feel while staying clearly sans in structure.