Sans Superellipse Hidoy 10 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Fritz Display' by Designova, 'FF Clan' and 'FF Good Headline' by FontFont, 'Gotham' by Hoefler & Co., and 'Prelo Compressed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, poster, retro, punchy, utilitarian, high impact, space saving, bold labeling, quick readability, condensed, blocky, rounded corners, compact, heavy.
A compact, heavy sans with tall lowercase proportions and squared, superelliptical curves. Strokes are thick and largely monolinear, with softened corners and rounded terminals that keep the forms from feeling harsh. Counters are tight and apertures tend to be narrow, producing a dense, high-impact texture. The overall rhythm is vertical and economical, with a condensed footprint and sturdy, rectangular geometry across both letters and numerals.
Best suited to headlines and short statements where impact matters more than delicate detail. It works well for posters, signage, packaging, and bold brand marks that benefit from a condensed, space-saving silhouette. Larger sizes help preserve interior clarity as the tight counters and dense color can build quickly in longer text.
The tone is assertive and workmanlike, with a poster-ready loudness that reads as industrial and slightly retro. Rounded corners add a friendly, approachable edge to an otherwise muscular, compressed voice. It feels designed to command attention quickly and hold it with strong, simplified shapes.
The design appears intended to deliver maximum visual punch in a compact width, using rounded-rectangular construction to keep the forms cohesive and contemporary. Its simplified, heavy shapes suggest a focus on clear recognition at a glance and strong graphic presence in display applications.
In the samples, the heavy weight and compact spacing create dark text color and strong line presence, especially in all caps. The numerals follow the same blocky, rounded-rectangle logic, supporting consistent display setting across headings and large labels.