Print Akrut 7 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: children’s books, invitations, packaging, posters, craft branding, playful, storybook, folksy, friendly, quirky, handmade warmth, casual readability, whimsical charm, human texture, hand-drawn, irregular, bouncy, organic, textured.
A hand-drawn print face with softly irregular strokes and gently uneven curves that keep a consistent rhythm while preserving a human, sketched finish. Forms lean on simple, readable structures with rounded terminals, occasional flared or tapered ends, and subtle wobble in bowls and stems. Proportions are compact with a notably low x-height against relatively tall ascenders, and spacing feels open and airy, helping the light stroke hold together in running text. Numerals and capitals follow the same casual construction, with slightly varying widths that add to the natural, written cadence.
Well-suited to children’s materials, hobby and craft branding, casual packaging, and posters where a friendly handmade texture is desirable. It can also work for invitations, menus, and short editorial callouts where legibility is needed but a formal typographic tone would feel too stiff.
The overall tone is warm and informal, with a whimsical, storybook flavor that feels approachable rather than polished or corporate. Its slight inconsistencies read as intentional charm, giving text a personal, handmade voice.
The design appears intended to mimic neat, hand-drawn lettering—clear enough for sentences while retaining the spontaneity and charm of a marker or pen sketch. It prioritizes personality and an approachable texture over strict geometric consistency.
Curves often show a pen-like hesitancy and small asymmetries, which adds character but also makes the texture more noticeable at larger sizes. The ampersand is expressive and decorative, matching the font’s playful personality.