Sans Normal Ohras 17 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Dress Code' by Larin Type Co, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, friendly, modern, confident, approachable, clean, impact, approachability, clarity, modernity, brand voice, rounded, geometric, soft corners, high contrast, compact.
A heavy, rounded sans with geometric construction and smooth, circular counters. Strokes are consistently thick, with clean terminals and softened corners that keep the texture dense but not harsh. Proportions feel slightly compact in the bowls and apertures, while wide round shapes (like O/C) maintain an even, steady rhythm. Lowercase forms are simple and sturdy, with single-storey a and g and a broad, open e; numerals are large and weighty with clear, rounded shapes.
Best suited to display typography where strong weight and rounded geometry can carry identity: brand marks, headlines, posters, packaging, and social graphics. It can also work for short UI labels or signage when set with comfortable spacing, but its dense color is most effective in larger sizes.
The overall tone is friendly and contemporary, combining a solid, confident presence with soft, approachable curves. Its bold, even color reads as upbeat and straightforward rather than formal or delicate.
The design appears intended to deliver a modern, high-impact sans that stays welcoming through rounded shaping and simplified, geometric letterforms. It aims for strong readability in big sizes while projecting a friendly, contemporary brand voice.
Diagonal joins (as in K, V, W, X) are crisp and angular against the otherwise rounded vocabulary, adding punch to headlines. Some apertures are relatively tight (notably in S/C-like forms), which boosts impact at display sizes and creates a strong, unified silhouette in words.