Slab Contrasted Hona 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Shandon Slab' by Hoftype, 'Mundo Serif' and 'Polyphonic' by Monotype, 'LFT Etica Sheriff' by TypeTogether, and 'Mislab Std' by Typofonderie (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, editorial titles, confident, athletic, retro, punchy, assertive, impact, emphasis, display, bold branding, headline clarity, slab serifs, oblique, bracketed, bulky, compact apertures.
A heavy, oblique slab-serif with broad proportions and prominent, squared-off serifs that read as slightly bracketed in places. Strokes are robust with noticeable (but not delicate) modulation, and many terminals are blunt, giving the face a dense, ink-friendly silhouette. Counters tend to be tight and apertures relatively compact, boosting color on the page; diagonals and curves are built with sturdy geometry rather than finesse. The rhythm is energetic and forward-leaning, with strong baseline presence and sturdy numerals that match the letters’ weight and serif treatment.
Best suited to high-impact applications such as posters, headline systems, sports or event branding, and packaging where strong typography is needed to carry the message. It also works well for editorial titles and pull quotes, especially when a bold, energetic slanted slab is desired.
The overall tone is bold and forceful, with a sporty, poster-ready attitude and a hint of mid-century editorial or collegiate flavor. Its slanted stance and chunky slabs create an assertive voice that feels made for emphasis and impact rather than subtlety.
The design appears intended to deliver maximum emphasis with a forward-driving italic stance, combining sturdy slab serifs and broad, weighty forms for immediate visibility. It aims for a confident, attention-grabbing typographic color that holds up in large sizes and branding contexts.
The italics are clearly structural (not merely slanted), with a consistent forward motion across both uppercase and lowercase. The sample text shows strong word-shape at display sizes, though the dense counters and heavy serifs can make long passages feel visually saturated.