Sans Superellipse Hokuj 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, sporty, techy, confident, bold, impact, modern branding, sturdy display, industrial tone, blocky, squared, rounded corners, compact, geometric.
A heavy, geometric sans with squared silhouettes softened by rounded corners and superellipse-like bowls. Strokes are consistently thick with minimal modulation, producing a dense, high-impact texture. Counters tend to be rectangular or rounded-rectangular, and joins are crisp, giving the design a sturdy, engineered feel. The spacing and widths vary noticeably across letters, creating a lively rhythm while keeping an overall compact, tightly packed word shape.
Best suited to short-form display typography such as headlines, posters, and attention-grabbing campaign work where mass and shape are key. It also fits logos, product packaging, and sports or fitness branding that benefits from a sturdy, engineered aesthetic. For longer text, it will be most comfortable at larger sizes where counters and tight internal shapes stay open.
The font projects a tough, no-nonsense tone that reads as industrial and contemporary. Its softened corners keep the voice friendly enough for consumer branding, while the blocky geometry suggests performance, machinery, and modern interfaces.
The design appears intended to deliver maximum impact through chunky, rounded-rect geometry and a stable, constructed structure. It prioritizes bold recognition and a modern, industrial flavor while keeping forms simplified and consistent for clear, repeatable branding.
Round letters like O/Q read as rounded rectangles, while diagonals (V, W, X, Y) are sharply constructed and contribute to an assertive, angular cadence. The numerals match the same squared, robust logic, staying highly legible at display sizes and maintaining the same compact, monolithic presence as the caps.