Print Umrit 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, social media, invitations, playful, friendly, casual, youthful, handmade, handmade warmth, casual clarity, approachable tone, everyday voice, rounded, bouncy, clean, soft, lively.
A casual, handwritten print with rounded terminals and lightly irregular stroke edges that preserve a drawn-by-hand feel. Letters sit mostly upright with a gentle bounce in baseline and rhythm, and widths vary noticeably across characters, giving a natural, uneven texture. Strokes show moderate contrast from pen pressure, with smooth joins and simplified forms that stay legible at text sizes. Uppercase is tall and open, while lowercase maintains clear counters and straightforward construction without connecting strokes.
This style works well for kid-focused or friendly branding, casual headlines, posters, and packaging that benefits from a personable touch. It also suits social media graphics, quotes, invitations, and light editorial callouts where an informal, hand-lettered voice is desired.
The font reads upbeat and approachable, with a cheerful, conversational tone. Its informal consistency suggests quick marker or brush-pen lettering—neat enough for everyday messaging, but still clearly handmade. Overall it feels warm, lighthearted, and suited to friendly communication rather than formal typography.
The design intention appears to be a clean, readable handwritten print that captures the charm of real lettering while staying consistent enough for continuous text. It aims to deliver personality and warmth through subtle irregularities, rounded shapes, and an easy, conversational rhythm.
Spacing appears comfortably loose, helping the narrow letterforms breathe in running text. Numerals keep the same hand-drawn character and simple silhouettes, matching the alphabet well for casual labeling and short numeric callouts.