Sans Normal Wilar 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Trade Gothic Next Soft Rounded' by Linotype, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sturdy, friendly, utility, retro, display clarity, tactile print, retro utility, approachable strength, rounded, geometric, compact, inky, speckled.
A rounded, geometric sans with sturdy strokes and softly squared terminals. Curves are built from near-circular bowls and wide arcs, while straight stems remain firm and vertical, creating a stable rhythm. Uppercase forms read compact and bold in silhouette, with broad counters in letters like O and D and a clean, straightforward construction across the set. Lowercase maintains a simple, contemporary structure with a single-storey a and g, short ascenders/descenders relative to cap height, and open apertures that keep word shapes clear. The texture includes a visible speckled/ink-trap-like distress within strokes, giving the otherwise clean geometry a worn, printed feel.
This font is well suited to headlines, posters, and short blocks of display text where its rounded geometry and speckled texture can be appreciated. It also fits branding, packaging, and signage that want a dependable sans foundation with a subtly weathered, printed personality.
The overall tone balances practical clarity with a slightly rugged, shop-floor character. Its rounded geometry keeps it approachable, while the distressed internal texture adds a vintage, screen-printed or stamped impression that feels informal and tactile rather than clinical.
The design appears intended to provide a clear, geometric sans for display use, softened through rounded terminals and enlivened by a deliberate distressed texture. It aims to stay highly legible while projecting an industrial, tactile aesthetic associated with print and product labeling.
Numerals are sturdy and highly legible, with round forms (0, 8, 9) matching the typeface’s circular logic and angled strokes in 2–7 adding lively direction. The ampersand and punctuation shown in the sample text follow the same blunt, rounded construction, helping headings feel cohesive even at large sizes.