Serif Normal Pihu 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, luxury, dramatic, formal, fashion, elegance, impact, editorial voice, premium branding, classic revival, hairline serifs, bracketed serifs, crisp, sculpted, didone-like.
A high-contrast serif with a strong vertical stress and sharp transitions from thick stems to hairline horizontals. Serifs are fine and crisp, often wedge-like with subtle bracketing, giving the letters a carved, polished look. Proportions feel classical and somewhat condensed in the capitals, while the lowercase shows compact counters and tight apertures that emphasize the dark rhythm in text. Curves (C, O, S, 8) are smooth and taut, and terminals tend toward pointed or tapered finishes, reinforcing a refined, display-leaning texture.
Best suited to headlines, magazine typography, and brand expressions where a refined, high-fashion voice is desirable. It can work well for packaging and poster titling where sharp contrast and crisp serifs add drama, especially in larger sizes and high-quality printing.
The overall tone is elegant and assertive, with a premium editorial feel. Its dramatic contrast and razor details suggest sophistication and formality, reading as fashionable and upscale rather than casual or utilitarian.
The design appears intended to deliver a contemporary, editorial take on classical high-contrast serifs—prioritizing elegance, impact, and a polished silhouette for prominent typographic moments.
In the sample text, the dense black-and-white contrast creates a striking page color at larger sizes, while the finest strokes and tight joins may feel delicate in small settings or low-resolution output. Numerals follow the same sculpted, high-contrast logic, and the ampersand matches the sharp, stylized character of the letterforms.