Sans Normal Amray 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aftika Soft' by Graphite and 'Monni' by Matt Chansky (names referenced only for comparison).
Keywords: ui text, signage, branding, posters, headlines, clean, modern, neutral, friendly, pragmatic, versatility, clarity, legibility, modernization, geometric, open apertures, even color, crisp, straightforward.
This typeface presents a clean, geometric-leaning sans structure with smooth, round bowls and largely uniform stroke thickness. Curves are built from near-circular forms (notably in O/C/G and the rounded lowercase), paired with straight, decisively cut terminals. Proportions feel balanced and workmanlike: counters are open, joins are simple, and the overall texture stays even across lines. Uppercase forms are sturdy and clear, while the lowercase keeps a plain, contemporary construction with single-storey shapes where expected and minimal detailing.
It suits interface and product typography where a clean, even typographic color is needed, as well as signage and wayfinding thanks to its open forms and clear silhouettes. The sample text shows strong performance in larger sizes for headlines, marketing copy, and contemporary brand systems that favor a geometric sans look.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry lends a mild friendliness, but the restrained details and consistent rhythm keep it professional and utilitarian rather than playful.
The design appears intended as a general-purpose modern sans that prioritizes legibility and consistency, using geometric construction and restrained detailing to remain versatile across editorial, digital, and branding contexts.
The numerals follow the same geometric logic, with rounded forms that read cleanly at display sizes. Diacritics are not shown; punctuation in the sample appears crisp with straightforward, modern shapes.