Serif Normal Firam 11 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: editorial, headlines, posters, book jackets, brand marks, classic, formal, confident, dynamic, emphasis, elegance, authority, impact, bracketed, calligraphic, transitional, swashy, tapered.
A slanted serif with pronounced thick–thin modulation and tapered, calligraphic stroke endings. Serifs are compact and mostly bracketed, with sharp entry/exit strokes that give many letters a slightly engraved, display-ready crispness. Proportions feel generously set with sturdy capitals and rounded, weighty bowls; lowercase forms are relatively compact with energetic curves and a notably active rhythm in letters like a, g, e, and s. Numerals match the typographic color of the letters, with sculpted terminals and clear contrast that keeps figures prominent in mixed text.
Well suited to editorial headlines, standfirsts, pull quotes, and other emphasis text where its contrast and slant provide immediate hierarchy. It can also serve for short passages or subheads in print-oriented layouts, and for brand or campaign typography that benefits from a classic serif voice with extra energy.
The overall tone is traditional and assertive, with a refined, editorial flavor. The lively italic slant and high contrast add motion and emphasis, creating a confident voice that reads as established and slightly dramatic rather than casual.
The design appears intended to deliver a conventional serif foundation with an emphatic, expressive italic character—combining classic proportions with crisp contrast and tapered detailing for persuasive, attention-grabbing typography.
Diagonal stress and sharply cut terminals create a strong left-to-right flow, especially in longer lines. The heavier joins and tapered curves can make tight settings look dense, while more generous tracking lets the internal counters and contrast breathe.