Sans Normal Velim 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'BR Omny', 'BR Segma', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, modern, approachable, clean, warmth, readability, approachability, contemporary tone, rounded, humanist, soft, open, airy.
A rounded sans with a gentle italic slant and softly tapered terminals. Strokes stay even and smooth, with open apertures and generous counters that keep the texture light and breathable. Curves are built from broad circular forms (notably in C, O, and e), while diagonals in V/W/X and the angled joins in k and y add a lively rhythm. The lowercase reads plainly with a two-storey a and single-storey g, and the numerals follow the same rounded, slightly leaning construction for consistent color in text.
Works well for interface copy, product pages, and general editorial text where a warm, readable sans is needed. It also suits branding and packaging that benefit from a soft, personable tone, and can scale up cleanly for headlines or short display lines.
The overall tone is friendly and informal without feeling messy, combining a contemporary simplicity with a handwritten ease. Its rounded geometry and steady spacing give it an approachable, easygoing voice suited to conversational messaging.
The design appears intended to deliver a modern sans-serif reading experience with added warmth through rounded construction and a consistent italic slant. It aims for clarity at text sizes while projecting an approachable, contemporary personality.
The italic angle is consistent across caps, lowercase, and figures, creating forward motion in running text. Descenders and ascenders are moderate, and the letterforms avoid sharp corners, which helps maintain a smooth, cohesive line when set in paragraphs.