Sans Normal Dogim 13 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, editorial, wayfinding, branding, clean, modern, neutral, friendly, minimal, clarity, versatility, modernity, approachability, rounded, open apertures, geometric, airy, crisp.
A clean, rounded sans with consistent stroke weight and a clear geometric underpinning. Curves are smooth and broadly circular, with open apertures and generous counters that keep forms legible at text sizes. Terminals are mostly straight-cut, and joins stay simple and uncluttered, giving the design a crisp, contemporary rhythm. Proportions feel balanced and moderately spaced, with a slightly softened look from the rounded bowls and corners.
This font suits user interfaces, product copy, and digital reading environments where clarity and consistency are priorities. It also works well for editorial typography and signage/wayfinding thanks to its open forms and even texture, and it can support modern branding systems that need a restrained, friendly sans.
The overall tone is modern and neutral, with an approachable, calm character. Its simplicity and rounded geometry convey clarity and friendliness rather than formality, making it feel at home in contemporary interfaces and editorial settings.
The design appears intended as a versatile everyday sans that prioritizes clarity, neutrality, and smooth geometric form. It aims to provide a reliable, contemporary voice that stays readable across a range of sizes and layouts without drawing attention to stylistic quirks.
The uppercase set reads particularly clean and architectural, while the lowercase maintains a straightforward, highly readable construction. Numerals are clear and uncomplicated, matching the letterforms with rounded shapes and steady spacing.