Sans Normal Ifrot 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, approachable, playful, modern, approachability, motion, readability, informality, rounded, soft terminals, humanist, oblique, smooth.
A rounded, oblique sans with smooth, continuous curves and gently modulated strokes. Letterforms lean consistently to the right, with broad open counters and soft, rounded terminals that keep the texture even and readable. Proportions feel slightly relaxed, with a modestly tall lowercase and generous apertures; curves dominate over sharp joins, giving both capitals and lowercase a cohesive, flowing rhythm. Figures follow the same rounded construction, with simple, open shapes that sit comfortably alongside text.
Well-suited to branding and packaging that want a friendly, modern voice, as well as posters and headline settings where an energetic oblique texture helps words stand out. It can also work for short UI labels or callouts where clarity and warmth are both desirable, especially at moderate sizes.
The overall tone is warm and informal, conveying an easygoing, conversational feel. Its rounded shapes and steady slant add momentum without becoming aggressive, making it feel friendly and contemporary rather than strict or technical.
Likely designed to deliver an approachable sans with an inherent sense of motion, combining rounded geometry with an italic stance for emphasis. The consistent softness and open forms suggest an intention to stay readable while projecting a casual, upbeat personality.
Diagonal strokes and joins appear softened, avoiding hard corners and contributing to a smooth baseline flow. The italic angle reads as a true design slant rather than a slight mechanical shear, helping the font keep a lively, handwritten-adjacent energy while remaining clearly sans.