Script Fumog 13 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, cheerful, friendly, playful, confident, display impact, vintage flavor, hand-lettered feel, brand warmth, brushy, rounded, bouncy, compact, swashy.
A compact, heavy script with a consistent rightward slant and a brush-pen feel. Strokes are thick and smoothly modeled with rounded terminals and subtle contrast, creating soft teardrop-like joins and occasional bulbous stroke endings. Letterforms lean on simplified, connected-script structures with broad curves, tight counters, and a lively, slightly bouncing baseline rhythm. Capitals are larger and more decorative, using gentle swashes and looped entries, while numerals carry the same softened, handwritten weight and curving forms.
Best suited for display settings such as posters, signage, packaging, and logo wordmarks where a bold script presence is desired. It works particularly well for short phrases, product names, and emphasis text, especially when set with ample breathing room or paired with a simple sans for supporting copy.
The overall tone is upbeat and nostalgic, recalling mid-century sign lettering and casual display scripts. Its bold, rounded strokes read as warm and approachable, with enough flourish to feel celebratory without becoming overly formal.
The design appears aimed at delivering a bold, vintage-leaning brush script for attention-grabbing branding and titling. It prioritizes smooth, rounded strokes and expressive capitals to create immediate impact and a friendly, hand-lettered character.
At smaller sizes the dense interiors and tight spacing can make forms feel compact, while at headline sizes the smooth brush modulation and swashy capitals become clearer and more expressive. The texture is uniform and inky, giving it strong presence in short lines and prominent words.