Sans Superellipse Ormak 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Laqonic 4F' by 4th february, 'ATF Alternate Gothic' by ATF Collection, 'Dean Gothic' by Blaze Type, and 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, assertive, industrial, condensed, utilitarian, punchy, maximize impact, space-saving, geometric uniformity, strong branding, blocky, sturdy, compact, superelliptical, high-impact.
This typeface is a compact, heavy sans with squared-off curves and superellipse-like bowls that read as rounded rectangles rather than circles. Strokes stay essentially uniform, producing a dense, solid color on the page, while terminals tend to be blunt and cleanly cut. Proportions are tightly set with short apertures and compact counters, giving letters like C, G, S, and e a closed, space-efficient feel. The lowercase shows a tall x-height with simplified forms, and the numerals follow the same sturdy, block-forward construction for consistent texture in display sizes.
It performs best in attention-grabbing applications such as headlines, poster typography, bold branding systems, packaging, and wayfinding or signage where dense, compact letterforms help maximize impact in limited horizontal space. It can also work for short UI labels or badges when strong emphasis is needed, though longer text will feel visually heavy.
The overall tone is forceful and no-nonsense, with a pragmatic, engineered feel. Its condensed, blocky rhythm suggests urgency and impact rather than softness, leaning toward an industrial and contemporary voice that reads quickly and confidently.
The design appears intended to deliver maximum visual strength in a space-saving silhouette, using superelliptical geometry and blunt terminals to keep forms simple, sturdy, and highly legible at display sizes. The consistent stroke weight and compact counters prioritize bold presence and a controlled, modern rhythm.
Curved letters consistently resolve into squarish arcs, creating a distinctive geometric signature that stays cohesive across caps, lowercase, and figures. The heavy weight and compact counters increase presence but also make internal spaces feel tight, especially in letters with naturally smaller bowls.