Serif Normal Apla 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial design, magazine titles, book covers, pull quotes, dramatic, classic, editorial, assertive, literary, emphasis, elegance, impact, heritage, bracketed, calligraphic, display-friendly, sculpted, swashy.
A high-contrast serif italic with strongly modeled thick–thin transitions and crisp, bracketed serifs. The letterforms show a pronounced rightward slant, sculpted curves, and tapered terminals that give strokes a calligraphic cadence. Capitals are compact and weighty with sharp wedge-like finishes, while lowercase forms feature energetic bowls and diagonals that create a lively, uneven rhythm typical of italic text faces. Numerals follow the same high-contrast construction, with prominent stress and distinctive curves that read clearly at larger sizes.
This face is well suited to editorial typography where expressive italics are needed for titles, lead lines, and pull quotes. Its strong contrast and flourished details make it particularly effective for magazine covers, book jackets, and branding elements that benefit from a classic, high-impact serif voice. It will generally look best when given enough size and spacing for the hairlines and sharp serifs to remain clear.
The overall tone is theatrical and authoritative, blending old-style elegance with a punchy, attention-grabbing presence. It feels bookish and traditional, yet assertive enough for prominent headlines and emphatic passages. The strong contrast and italic movement add a sense of speed and flourish.
The font appears designed to deliver a conventional serif foundation with an amplified italic presence—prioritizing dramatic contrast, sharp finishing details, and an energetic reading rhythm for prominent typographic moments.
The design’s italic structure is emphasized by sweeping entry/exit strokes on several lowercase letters and sharp, angled joins, producing a dynamic texture in words. Contrast is extreme enough that fine hairlines become a defining detail, especially in counters and at stroke terminals, which contributes to a refined but dramatic color on the page.