Sans Other Amdav 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids, branding, playful, quirky, friendly, bouncy, handmade, add personality, handmade feel, friendly impact, display focus, rounded, chunky, cartoonish, irregular, lively.
A heavy, rounded sans with softly bulging strokes and low-contrast construction. The letterforms show intentional irregularity: verticals and curves subtly wobble, terminals are blunt and slightly angled, and counters stay fairly open despite the weight. Proportions vary from glyph to glyph, with a gently uneven rhythm and occasional asymmetry that reads as hand-shaped rather than mechanically geometric. Uppercase forms are compact and sturdy, while lowercase keeps simple, single-storey shapes and broad bowls for a highly legible, chunky silhouette.
Best suited to display applications where personality is the goal—posters, headline typography, playful branding, packaging, and event or product callouts. It can also work for short blurbs or signage when a friendly, attention-grabbing tone is desired, but its heavy weight and irregular rhythm make it less appropriate for dense body text.
The overall tone is upbeat and informal, with a comic, handmade character that feels approachable and energetic. Its uneven rhythm and inflated shapes give it a lively, slightly mischievous voice suited to lighthearted messaging.
The design appears intended to deliver a bold, characterful sans that mimics hand-cut or hand-drawn lettering while staying readable. Its exaggerated weight, rounded geometry, and controlled irregularities aim to create a fun, approachable texture for expressive display typography.
The font maintains consistent heft across letters and numerals, with rounded corners and minimal detailing that keeps forms clear at display sizes. The sample text shows strong presence and a distinctive texture, with the irregular outlines becoming a defining visual feature in longer settings.