Script Admar 2 is a light, very narrow, very high contrast, upright, short x-height font.
Keywords: logotypes, invitations, packaging, beauty branding, headlines, elegant, refined, whimsical, fashion-forward, romantic, calligraphic feel, boutique branding, elegant display, expressive capitals, calligraphic, hairline, delicate, looping, swashy.
A delicate formal script with pronounced thick–thin modulation and hairline joins. Letterforms are tall and slender with compact counters and a relatively small x-height, giving the text a vertical, airy rhythm. Terminals are often tapered into fine points, with occasional ball-like endings and graceful entry/exit strokes that create a lightly connected, pen-written feel. Capitals are more decorative and varied, mixing simple stem-led forms with looped or curled features, while numerals keep the same high-contrast, narrow stance and include a few expressive curves.
Best suited to display use where its fine hairlines and tall proportions can breathe—logos, boutique branding, cosmetic and fragrance packaging, invitations, greeting cards, and short headline phrases. For longer passages, it works more reliably at larger sizes with generous line spacing to prevent looped forms and hairline joins from visually merging.
The overall tone is polished and boutique-like, balancing classic calligraphic elegance with a playful, modern lightness. It reads as charming and expressive rather than strict or corporate, suggesting a personal, curated voice suited to sophisticated but friendly messaging.
The design appears intended to emulate a pointed-pen calligraphic script with a contemporary, fashion-oriented narrowness—prioritizing elegance, verticality, and expressive capitals for standout display typography.
Spacing appears intentionally open for a script, helping the thin hairlines stay legible while preserving a flowing baseline. Some glyphs show prominent loops and tall ascenders/descenders that add visual sparkle but can become busy in dense settings.