Sans Normal Velah 3 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui text, mobile apps, captions, editorial, branding, modern, casual, humanist, friendly, clean, readable italic, friendly tone, modern utility, softened geometry, rounded, soft terminals, open apertures, slanted, airy.
A slanted sans with rounded, gently squared curves and a steady, low-contrast stroke throughout. The letterforms are compact and vertically oriented, with open counters and unobtrusive, softened terminals that keep shapes clear at text sizes. Curves are drawn smoothly with an even rhythm, while diagonals (as in V, W, X, Y) are clean and slightly elastic, reinforcing the italic flow without looking calligraphic. Figures are straightforward and legible, matching the same restrained, rounded construction as the letters.
Works well for UI text, captions, and short editorial passages where a subtle italic voice is needed without sacrificing clarity. Its compact proportions and smooth curves also make it a good fit for contemporary branding, product copy, and lightweight signage where a friendly, modern tone is desired.
The overall tone is contemporary and approachable, combining a clean sans structure with a relaxed italic slant. It reads as friendly and informal rather than technical, suitable for interfaces and branding that want warmth without becoming decorative.
Likely designed as an everyday italic sans that remains highly readable, pairing clean geometry with softened details to avoid a rigid feel. The goal appears to be a versatile text-and-display companion style that adds motion and emphasis while staying neutral and approachable.
The italic angle is consistent across uppercase, lowercase, and numerals, creating a continuous forward motion in paragraphs. Round forms like C, G, O, and S stay open and uncomplicated, and the lowercase shows a simple, readable build that favors clarity over stylization.