Sans Normal Gonam 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, handmade, approachable, playful, warmth, informality, handwritten feel, readability, rounded, soft terminals, monoline, calligraphic, humanist.
A compact, italic sans with softly rounded forms and a gentle forward slant. Strokes read as largely monoline with subtly tapered ends, producing a smooth, inked feel rather than sharp mechanical joins. Curves are generous and slightly irregular in a deliberate, humanist way, and counters stay open for clarity. Overall spacing is moderate and the rhythm is lively, with small variations in glyph widths that reinforce an organic, handwritten impression.
Works well for short-to-medium display use where a friendly, personal voice is desired—brand marks, packaging callouts, posters, and social graphics. It can also serve for pull quotes or subheads when you want a softer, more conversational alternative to standard italics.
The tone is warm and informal, combining a handwritten ease with enough structure to stay legible in longer phrases. It feels personable and lightly whimsical, suited to friendly messaging rather than strict corporate formality.
Designed to provide an italic sans that feels human and approachable, blending rounded geometry with subtle pen-like tapering to create a smooth, expressive reading rhythm without heavy ornamentation.
Uppercase characters maintain simple, rounded constructions, while lowercase shapes lean more cursive in their movement, helping text flow across a line. Numerals follow the same soft, slightly calligraphic treatment, matching the letters without looking overly decorative.