Sans Normal Mulev 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Gotham' by Hoefler & Co., 'Madani' and 'Madani Arabic' by NamelaType, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, punchy, retro, impact, approachability, display clarity, bold branding, rounded, soft, chunky, compact, high-impact.
A heavy, rounded sans with compact, blocky proportions and smooth, simplified curves. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt or softly squared, giving letters a solid, cut-from-paper feel. Counters tend to be small and sturdy, with generous internal rounding that keeps the forms from feeling harsh at display sizes. The lowercase shows single-storey a and g, a short-shouldered r, and a broad, low-contrast rhythm that stays uniform across the alphabet and numerals.
Best suited for display contexts where impact and warmth matter: headlines, posters, branding marks, packaging, and short, bold statements. It can work for brief UI or label-style text when set large, but its dense shapes and small counters suggest avoiding long passages at small sizes.
The overall tone is bold and approachable, mixing friendliness with a confident, attention-grabbing presence. Its rounded geometry and chunky silhouettes evoke a playful, slightly retro sensibility that feels upbeat rather than formal.
This font appears designed to deliver maximum visual punch with an inviting, rounded personality. The consistent thickness and simplified construction prioritize clarity and strong word-shapes in attention-focused typography.
The design favors strong silhouettes over delicate detail, with tight apertures in letters like e and s and stout joins that read clearly at large sizes. Numerals are equally weighty and rounded, matching the letters’ compact stance and graphic simplicity.