Serif Normal Atte 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, magazine titles, confident, editorial, vintage, dramatic, sporty, impact, motion, retro flair, headline voice, brand character, bracketed, ball terminals, swashy, calligraphic, ink-trap-like.
A bold, right-leaning serif with pronounced thick–thin modulation and a strongly sculpted, calligraphic construction. Serifs are compact and often bracketed, with frequent teardrop/ball-like terminals and tapered stroke endings that create a lively, brush-influenced rhythm. Curves are generous and slightly pinched at joins, giving counters a dynamic, compressed feel, while diagonals and arms sweep forward to reinforce the italic motion. Numerals and lowercase show notable individuality (including swashy descenders and looped forms), lending the design a distinct, display-oriented texture even when set in continuous text.
Best suited to headlines, magazine and editorial titles, posters, and brand moments that need punch and motion. It can work for short-to-medium text blocks when you want a distinctive voice, but its strong contrast, sculpted terminals, and energetic slant make it most effective at larger sizes and in display settings.
The overall tone is assertive and energetic, with a retro editorial flavor reminiscent of headline typography and classic advertising. The strong slant and high-contrast strokes add drama and speed, while the rounded terminals soften the heaviness into something more personable than severe. It reads as confident and attention-seeking rather than quiet or purely bookish.
The design appears intended to merge conventional serif structure with a spirited italic, emphasizing forward momentum and bold, high-impact shapes. Its distinctive terminals and sculpted joins suggest an aim for memorable headline character while retaining familiar serif cues for readability in prominent text.
Spacing appears tuned for impactful setting: dense letterforms with prominent internal shapes and rhythmic, forward-leaning silhouettes. The italic angle is consistent across cases, and the design maintains a cohesive “inked” feel where stroke endings flare or taper, creating a slightly ornamental edge without becoming overly intricate.