Script Bomar 7 is a regular weight, normal width, high contrast, italic, short x-height font.
Keywords: greeting cards, packaging, branding, headlines, social posts, friendly, retro, playful, whimsical, crafty, hand-lettered feel, cheerful display, craft aesthetic, casual elegance, monoline-like, looped, bouncy, rounded, swashy.
A flowing, cursive display script with rounded bowls, tapered entry/exit strokes, and frequent looped joins. The letterforms lean consistently, with lively baseline movement and a soft, brush-pen rhythm that alternates thick and thin strokes. Capitals are decorative but readable, using gentle swashes and open counters; lowercase forms are compact with a relatively small x-height and tall ascenders/descenders that create an airy vertical cadence. Numerals follow the same handwritten logic, with curved terminals and a slightly informal, variable set width across characters.
This font works best where a friendly, hand-crafted voice is needed—such as greeting cards, boutique packaging, café or bakery branding, invitations, and short headlines. It can also serve well for pull quotes or social graphics, while long body text may feel busy due to the active connections and high stroke contrast.
The overall tone feels warm and personable, with a nostalgic, hand-lettered charm. Its looping connections and bouncy proportions read as upbeat and approachable rather than formal, making it well suited to cheerful, human-centered messaging.
The design appears intended to mimic casual brush calligraphy with controlled elegance—combining legibility with decorative loops and a steady forward slant. Its emphasis is on personable display typography that conveys handcrafted authenticity.
Stroke endings tend to finish in soft hooks or teardrop-like tapers, and many letters show subtle entry strokes that help maintain continuous flow. Spacing appears naturally uneven in a hand-drawn way, which adds character but increases texture in longer lines of text.