Sans Superellipse Ehmaw 2 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, editorial, retro, breezy, friendly, casual, quirky, warmth, motion, approachability, retro flavor, informality, rounded, soft corners, slanted, compact, monoline-ish.
A softly rounded, right-slanted sans with a compact footprint and a gentle, even stroke. Curves are built from rounded, superelliptic forms, giving bowls and counters a smooth, pill-like geometry rather than sharp joins. Terminals tend to be subtly tapered or lightly cupped, and the overall rhythm is lively with slight irregularities between letters that keep the texture from feeling mechanical. Uppercase forms are slim and tall, while lowercase is relatively small against the caps, producing a concise, slightly condensed line color in text.
Well suited for branding and packaging that wants a warm, vintage-leaning voice, as well as posters and short headline lines where the slanted stance adds motion. It can also work for editorial pull quotes or captions when a friendly, informal tone is desired, especially at medium sizes where the rounded details remain clear.
The font reads as casual and approachable, with a light retro flavor reminiscent of mid‑century display lettering. Its rounded construction and steady stroke keep it friendly, while the slant and animated terminals add a playful, hand-drawn energy without becoming fully script-like.
The design appears intended to deliver a personable italic sans with rounded, superelliptic construction—balancing readability with a distinctive, playful texture. Its consistent slant and soft geometry suggest a focus on expressive display use while remaining orderly enough for short passages.
Figures follow the same soft, rounded logic as the letters and sit comfortably in running text, with simple, open shapes and modest modulation at turns. The italic angle is consistent across cases, and the design’s compact proportions create tight word shapes that feel quick and informal.