Sans Normal Imdum 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Linotte' by JCFonts, 'Corkboard JNL' by Jeff Levine, 'Proper Tavern' by Larin Type Co, 'Mohr Rounded' by Latinotype, 'Mister London' by Sarid Ezra, 'Betm Rounded' by Typesketchbook, and 'Remissis' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, cheerful, chunky, bubbly, warmth, approachability, playfulness, high impact, display clarity, rounded, soft, plump, cartoonish, bold-faced.
A heavy, rounded sans with soft corners and fully filled-in strokes that keep contrast minimal. Curves dominate the construction, producing bulbous bowls and generous radii at joins; terminals are blunt and pillow-like rather than sharply cut. Counters are compact and often asymmetrical, giving letters a slightly hand-molded feel while remaining consistently weighted. Spacing reads on the open side for such a dense design, helping the large black shapes stay distinct in words and lines of text.
Best used for display settings where its bold, rounded forms can deliver instant presence—headlines, posters, playful branding, and packaging. It also fits children’s products, casual signage, stickers, and short social graphics where a friendly tone is the goal. For longer text, it performs most comfortably at larger sizes with ample line spacing to preserve counter clarity.
The overall tone is warm, upbeat, and approachable, with a toy-like softness that feels informal and inviting. Its chunky silhouettes and rounded details lean toward a fun, kid-friendly voice rather than a technical or corporate one. The rhythm is bouncy and conversational, making it well suited to messages meant to feel welcoming and lighthearted.
The design appears intended to create a soft, high-impact display voice built from rounded geometry and consistent heavy weight. Its simplified details and cushioned terminals emphasize approachability and fun, aiming for readability at headline sizes while projecting a cheerful, informal personality.
Distinctive shapes include very rounded shoulders, thick joins in letters like M/N, and simplified diagonals that maintain the same soft mass as verticals. Numerals follow the same inflated geometry, with rounded corners and sturdy forms that prioritize impact over fine detail. At larger sizes the personality is pronounced; in smaller settings the tight counters may reduce clarity, especially in letters with similar rounded structure.