Sans Normal Iddid 12 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, packaging, posters, social graphics, friendly, casual, contemporary, approachable, playful, friendly tone, modern clarity, informal emphasis, approachable branding, rounded, humanist, soft terminals, open counters, airy spacing.
This is a slanted, rounded sans with smooth, low-friction curves and softly finished stroke endings. Letterforms are built from broad circular/elliptical geometry with open apertures (notably in forms like c, e, and s), giving the face an airy, easy-reading texture. The rhythm is relaxed and slightly irregular in a humanist way, with generous internal space, moderate stroke modulation, and a generally wide stance that keeps lines from feeling cramped.
It works well for short to medium-length text where an approachable, modern voice is desired—such as UI labels, app onboarding, lifestyle branding, packaging, and promotional graphics. The open counters and rounded shapes help maintain clarity at moderate sizes, while the slant adds emphasis for headings and callouts.
The overall tone is informal and friendly, with a light, conversational energy. Its rounded construction and gentle slant suggest approachability and motion rather than precision or severity, making it feel modern and personable.
The design appears intended to deliver a clean sans foundation with added warmth and informality through rounded forms and an easy slant, balancing everyday readability with a personable, contemporary feel.
Uppercase forms stay simple and clean, while the lowercase introduces more character through single-storey shapes and soft joins. Numerals follow the same rounded logic and maintain clear silhouettes, supporting a cohesive, readable system across mixed text.